Jonathan Brun

Managing Ideas

One of the biggest challenges is prioritizing ideas. This applies to both business and life. Personally, I never buy anything on impulse. If I see something that appeals to me, I will make a mental note of it. If I still want it in a couple months, then I’ll buy it. The vast majority of things, I forget. Eventually, you get fewer and fewer purchase desires.

At NIMONIK, we apply this to content and technology features. When a feature is originally proposed or thought up, we let it sit for a while. If it is still an appealing idea after a month or two, then we put it on the priority list. We then watch other ideas to see if the original idea should stay on the priority list, if not we move it to a backlog list. That backlog list usually grows and grows as we archive ideas. Eventually, the backlog gets trashed.