Make your Girlfriend Happy – my side project Logo

Relationships are complicated. For one, they rely first and foremost on your understanding of yourself, your needs, priorities and desires. Second, they rely on your ability intimately¬†understand another human being with equally complex emotions, history and feelings. If humanity were given a grade for its romantic relationships, we would fail. Over half of marriages end in divorce and the vast majority of less formal relationships don’t work. To paraphrase Anna Karenina, “Happy couples are all alike, each unhappy couple is unique”. With that in mind, it seems like a service which promotes the commonalities of happy couples might help pull us towards a passing grade.

For one reason or another, I have kept this little side project off my blog. But alas, it has engulfed much of my time and is now receiving thousands of visitors a day. As with all projects, the idea has been growing over time. The original idea was born out of a discussion with some friends in Paris and was centred around a reminder service and mailing list for men in relationships. The next addition to the site was a registry type service where women can indicate their sizes and preferred brands for shoes, clothes, jewelery and lingerie along with secret wishes. We have been adding videos, tips, and games to the site with some ambitious plans for the year ahead. With Valentine’s day in just a couple of days away, maybe take this opportunity to think about how you can make your girlfriend or wife happy. Visit to see what all the hubbub is about.

Feel free to send comments and suggestions to me or,

We’re on twitter too, click here to follow us.

Heck, we’re even on Facebook too, click here for that!

And, here I am introducing the site!

Published on February 12, 2011