Good interview about the Loblaw’s Green Bag Initiative

Pretty good interview outlining the project, benefits and pitfalls. I
have one or two of these bags and they are indeed very practical for
many things, not just groceries. It’s all about branding without the
logo. This project has helped brand Loblaw’s as the green grocer in
Canada, interesting to see how they fare in the future. They seem to
have many other – arguable more important – problems with their

Anyways, article is here:

Published on September 1, 2007