Online Only Marketing Company
by Jonathan Brun
I think there is a real business opportunity for building a new type or marketing company. One with much lower costs and a different corporate structure/culture. It would be a marketing company tailored to SME’s who cannot afford the big agencies and who do not fully understand the power of the internet. Essentially, « participative marketing » for old school companies, but not just guerrilla marketing. The marketing company would manage items such as:
- Newsletters
- Facebook/MySpace
- Youtube/Make many small videos
- Blogs and blog maintenance
Costs would have to stay under control and the agency would work through offering many different items in rapid iterations. Think 50 Youtube videos instead of 1 television spot, or 50 blog posts instead of 1 newspaper feature. Maybe this sort of venture already exists; if so, please point me in their direction.
Related: A recent book, DigiMarketing by Kent Wetime and Ian Fenwick, outlines what it takes to be successful online. I have not read the book, just the review, which I think is enough.