Chief details officer – make a big impact with little budget

Of all the recent TED talks, one stands out above the others. Ad-man Rory Sutherland explains a new job position: Chief Detail Officer. This person would be responsible for identifying low-cost items that can have a big impact on an organisation’s performance. These items include great signage, online banking tips and better traffic lights.

Please watch the 12 minute talk below, it will be worth every second. Inspired by his clear presentation, I will be posting some items that I have seen over the years that could have a big impact on performance for little to no cost. Details are the most important part of a product; they show the level thought that went into it. Again, be sure to watch this video.

Published on July 3, 2010